Prop 64, also known as Proposition 64, legalized the recreational use of marijuana for adults aged 21 years or older in the state of California, sparking a reason to celebrate ever since its passage in 2016.

​

Prop 64 is a brand designed to encapsulate the unique, chilled-out lifestyle found only on the West Cost.

​

It is more than just an apparel brand:

Prop 64 aims to fuse the retro aesthetic with the modern-day consumption.